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Melissa Mertsis

Melissa is a freelance writer for Craver.

Line of happy customers at a coffee shop
21 March, 2025 6 min read
Marketing, Most Popular
4 Restaurant Retention Strategies to Keep Customers Coming Back Read more
hands holding 3 to-go coffee cups
20 March, 2025 7 min read
Marketing, Most Popular
Coffee Shop Branding: 5 Ways to Stand Out Read more
Customer using phone for payment at cafe
13 March, 2025 7 min read
Most Popular, Operational Efficiency
5 Menu Pricing Strategies to Boost Your Coffee Shop’s Revenue Read more
Cafe menu engineering for maximum profits
05 March, 2025 8 min read
Most Popular, Operational Efficiency
Coffee Shop Menu Engineering: The Science of Selling More Without Raising Prices Read more
Barista using a tablet to manage mobile orders
10 February, 2025 7 min read
Most Popular, Operational Efficiency
3 Ways to Streamline Your Cafe's Operations with a Mobile App Read more
Barista holding coffee cups and loyalty punch card
05 February, 2025 7 min read
Most Popular, Customer Experience
How to Set Up a Coffee Shop Loyalty Program in 7 Simple Steps Read more
Mocha Nut's Web Online Ordering System
31 January, 2025 6 min read
Most Popular, Customer Experience
7 Online Ordering Best Practices For Restaurant Owners Read more
Craver's Memberships & Subscriptions Feature
24 January, 2025 6 min read
Most Popular, Tech News & Trends
5 Coffee Shop Technology Trends for 2025: Craver’s Predictions Read more
Starbucks Coffee Shop
21 January, 2025 8 min read
Marketing, Most Popular
Starbucks 2025 Marketing Strategy: Back to Basics Read more
Local coffee shop hosts a small business Saturday event
15 January, 2025 7 min read
Most Popular, Customers & Marketing
5 Coffee Shop Promotion Ideas That Actually Work (& Why) Read more
Starbucks barista smiling instore
14 January, 2025 4 min read
Most Popular, Operational Efficiency
How to Replicate Starbucks' Barista Job Description Read more
Hands holding a hiring sign at cafe
14 January, 2025 6 min read
Most Popular, Operational Efficiency
How to Write a Barista Job Description: The Ultimate Guide Read more
Smiling restaurant owner writing an email marketing campaign on a computer
23 December, 2024 7 min read
Marketing, Most Popular
Restaurant Email Marketing: Why It Works + The Campaigns You Need Read more
Coffee Shop Owner Using ChatGBT to Create Marketing Plans
20 December, 2024 8 min read
Marketing, Most Popular
5 Coffee Shop Marketing Trends for 2025: Craver’s Predictions Read more
Coffee Shop Owner Calculating Costs
18 December, 2024 7 min read
Most Popular, Operational Efficiency
A Beginner's Guide to the Food Cost Formula for Coffee Shops Read more
Seasonal Cafe Pumpkin Spice Latte
13 December, 2024 7 min read
Marketing, Most Popular
Seasonal Cafe Menu Ideas So Good, Your Competitors Will Notice Read more
Coffee shop with handwritten blackboard menu
10 December, 2024 10 min read
Marketing, Most Popular
How to Create a Coffee Shop Menu From Scratch (With a Free Checklist) Read more
Restaurant owner looking at The Inverted Marketing Funnel on a mobile
28 November, 2024 7 min read
Marketing, Most Popular
2025's #1 Restaurant Marketing Strategy: The Inverted Marketing Funnel Read more
Empty restaurant terrace with tables covered in snow
20 November, 2024 7 min read
Most Popular, Customer Experience
How to Survive Slow Seasons: 3 Strategies for Restaurant Owners Read more
People shaking hands at an interview in a coffee shop
09 November, 2024 7 min read
Most Popular, Operational Efficiency
The Ultimate Guide to Interviewing Baristas: Questions & Free Template Read more
Shopper using a loyalty program to buy clothes
25 October, 2024 9 min read
Most Popular, Customer Experience
3 Restaurant Loyalty Program Ideas to Steal from Retail Read more
Busy Restaurant with Queue of Diners
04 October, 2024 7 min read
Most Popular, Customer Experience
5 Ways to Increase Customer Loyalty in Restaurants Read more
Restaurant AI Trends
26 September, 2024 7 min read
Most Popular, Tech News & Trends
Restaurant AI Trends for 2025: Craver's Predictions Read more
Coffee Shop Owner Using Mobile App
23 September, 2024 7 min read
Most Popular, Operational Efficiency
Ignoring the Benefits of Coffee Shop Apps Is A Major Mistake — Here's Why. Read more
Restaurant Technology Trends
11 September, 2024 7 min read
Most Popular, Tech News & Trends
5 Biggest Restaurant Technology Trends for 2025: Craver's Predictions Read more
Chef Composting Food Waste
04 September, 2024 10 min read
Most Popular, Tech News & Trends
Save Your Restaurant (and the Planet) with These 4 Sustainability Trends Read more
Why Do Restaurants Fail
23 August, 2024 9 min read
Most Popular, Operational Efficiency
Why Do Restaurants Fail? 4 Reasons for Failure (and How to Avoid It) Read more
The Green Window Online Ordering
16 August, 2024 7 min read
Most Popular, Customer Experience
Why Your Restaurant Needs Online Ordering: The Benefits You’re Missing Read more
Shopper Uses Grocery Store Self Checkout
12 August, 2024 9 min read
Most Popular, Operational Efficiency
Grocery is Beating the Restaurant Industry in Tech Adoption & Here’s Why Read more
Virtual Restaurant with Empty Kitchen
31 July, 2024 7 min read
Most Popular, Tech News & Trends
The 3 Best Virtual Restaurants & How They Work Read more
Restaurant Community Partnerships
29 July, 2024 6 min read
Marketing, Most Popular
Attract New Customers to Your Restaurant with Community Partnerships Read more
AI Partnerships
26 July, 2024 8 min read
Most Popular, Operational Efficiency
These Restaurant AI Partnerships Are Revolutionizing the Industry Read more
Bicycle Delivery Driver on Street
12 July, 2024 6 min read
Most Popular, Operational Efficiency
Relay Delivery: What is it & How Does it Work? Read more
Robotic Chef Cooking Fries
25 June, 2024 7 min read
Most Popular, Operational Efficiency
Everything You Need to Know About Restaurant Automation in 2025 Read more
Hand Hold A Craver Mobile App and Using A Loyalty Program
14 June, 2024 8 min read
Most Popular, Tech News & Trends
Best Restaurant Loyalty Programs 2024 & Why They Work Read more
Generations in Restaurants
14 June, 2024 7 min read
Most Popular, Customer Experience
Want to Make Your Restaurant Popular with All Generations? Here’s How. Read more
Diner Ordering With A Craver Kiosk
11 June, 2024 8 min read
Most Popular, Customer Experience
Three Game-Changing Examples of Restaurant Digital Transformation & Why They Worked. Read more
Restaurant Staff Using Mobile Apps for Digital Engagement
05 June, 2024 8 min read
Most Popular, Customer Experience
Worried About Slow Restaurant Sales? Here’s What To Do. Read more
Friends ordering at a touch screen self service terminal in fast-food restaurant
01 May, 2024 8 min read
Most Popular, Tech News & Trends
Gen Z Restaurant Trends: 5 Ways to Attract the Digital Generation Read more
TGI Fridays restaurant-front
23 April, 2024 8 min read
Most Popular, Tech News & Trends
How to Implement Dynamic Pricing Responsibly: TGI Fridays Case Study Read more
Starbucks cold drink on counter in store
16 April, 2024 8 min read
Most Popular, Tech News & Trends
Starbucks Billion Dollar Business Strategy: Cold Customized Drinks Read more
Wendy's
06 April, 2024 8 min read
Most Popular, Tech News & Trends
Dynamic Pricing in Restaurants: A Genius Idea or Recipe for Disaster? Read more
Pret a Manger coffee on a table.
22 March, 2024 8 min read
Most Popular, Operational Efficiency
Coffee Shop Subscriptions: Best Examples & How to Get Started Read more
Self-serve kiosk in coffee shop.
18 March, 2024 5 min read
Most Popular, Operational Efficiency
Restaurant Self-Service Kiosks: Why You Need One & How to Get Started Read more
International Women's Day March 8th
08 March, 2024 7 min read
Most Popular, Tech News & Trends
Important Lessons from Female Leaders in the Restaurant Industry. Read more
Restaurant owner showing sharing information on his laptop with staff members.
01 March, 2024 6 min read
Most Popular, Operational Efficiency
Your Guide to Finding the Perfect Restaurant Technology Partnership Read more
Confused, angry woman asking for a food delivery refund.
20 February, 2024 7 min read
Most Popular, Operational Efficiency
Delivery App Refund Abuse Is Rising (And Here's Why You Should Care) Read more
Amazon Prime day page on official Amazon site
03 February, 2024 6 min read
Most Popular, Operational Efficiency
Restaurant Subscription Models You Haven't Considered Yet Read more
Touch screen till technology in restaurant
26 January, 2024 7 min read
Most Popular, Operational Efficiency
Restaurant Technology: What to Invest In for Long-Term Growth Read more
Restaurant apps
11 January, 2024 8 min read
Most Popular, Tech News & Trends
All-Time Best Restaurant Apps & Why They Work Read more
Robots making coffee.
22 December, 2023 7 min read
Most Popular, Operational Efficiency
Improve Efficiency with AI in Restaurants. Here's How. Read more
Restaurant catering setup.
04 December, 2023 6 min read
Most Popular, Tech News & Trends
Breaking into Catering: New Restaurant Catering Technology Trends Read more
Customers ordering on self-serve kiosks at a coffee shop.
11 October, 2023 4 min read
Restaurant Operations, Most Popular, Technology & Innovation, Tech News & Trends
Digitalize or Die: Why Local Restaurants Need to Embrace Digital. Read more